What Is Content Marketing?
Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent content with your prospects and customers. The goal of content marketing is to attract new leads and enhance customer engagement for long-term growth. There are several types of content that you can use for your strategy: (1) educational (e.g., industry or topic-based articles), (2) functional (e.g., interactive tools), (3) promotional (e.g., whitepapers), or some combination of all three.
5 Reasons Your Business Should Use Content Writing
Ever since the gradual shift to a digital economy, content writing has become perhaps one of the most important methods of reaching established and potential customers. If, for some reason, your business hasn’t yet adopted content writing as part of your marketing strategy, here are 5 reasons that might convince you to do so –
- Building Trust
- Establishes Your Brand Image
- Content Marketing performance is easy to analyze
- Generates Authentic Leads and Attracts The Right Customers
- It brings repeat customers (which builds a long-lasting relationship with your clients)
What Are The Benefits Of Content Writing?
The B2B marketing environment has become extremely competitive, which has resulted in businesses investing heavily in content marketing. Why? Simply because it brings in guaranteed results (if done right). Here are the top 3 benefits of producing high-quality content -
Your audience will become long-term customers.
Producing original content can lead to better conversion rates.
It establishes your business as an industry leader.
Best Strategy For Creating And Sharing Content?
One of our favourite content marketing strategies is breaking up a larger topic into bite-sized pieces, then posting each piece as its own mini-blog. (For example, our content writing team recently dissected The Beginner’s Guide to SEO, which is 10+ pages in Microsoft Word—and turned it into more than 20 posts on our business blogs.) By taking a large topic and splitting it up into manageable chunks, you’re making it easier for your readers to digest what you have to say. This way, you can keep your readers engaged without them losing interest in your content.
How To Create And Share Quality Content
It’s common for small business owners to ask how they can possibly find time for content marketing. That’s understandable but think about what you might be able to accomplish if you could automate those tasks. Maybe it could mean that you could take a step back and look at bigger picture planning for your business. Whatever it is, there’s always a way to make room in your schedule for quality content creation.
Here is our favorite tip:
The right tools make all the difference: The best way to make sure you have time for quality content creation is by using tools that help automate processes like scheduling and publishing so you don’t have to worry about them anymore. For example – Hubspot, sprout social, etc.
Conclusion
There are many types of content marketing, and every business is different. Not all strategies will work for your business; it’s important that you tailor your strategies to fit your business goals. Let us know if your business needs help with content marketing!