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Today, video marketing is one of the most effective ways to promote your business on social media and beyond. It engages users more deeply than any other type of content, offers the opportunity to play with emotional triggers and tells stories that can win over your prospects’ hearts and minds. However, choosing which videos to make isn’t easy – there are so many strategies and tactics out there, it’s hard to know where to start! Here are six strategies that have proved successful time and again – we hope they help you build a successful video marketing strategy for your business in 2023!
Video Marketing benefits

Video Marketing Strategy #1 – Identify Your Goals

What are you trying to accomplish with your video marketing strategy? Maybe you’re looking to drive more site traffic, increase brand awareness, build an email list, or all of these things. Identifying what it is that you want to accomplish will give you a specific plan for moving forward.


Video Marketing Strategy #2 – Set Up A Video Studio In Your Office

If you are looking to expand your video content marketing efforts beyond guest posting and want to start creating professional, consistent video content, setting up a mini-studio in your office is an effective and cost-efficient way to get started. (ex. IKEA lights, Tripod)


Video Marketing Strategy #3 – Find Ways To Work With Influencers

Even if you don’t think you have much of a budget, remember: Influencers are exactly that. While video content marketing is important, don’t overlook influencer outreach opportunities. Find ways to partner with those who can promote your videos and help you reach more people – even if they aren’t sharing links back to your website, they will be sharing your brand with their networks. And that kind of word-of-mouth promotion is priceless.


Video Marketing Strategy #4 – Give Away Free Products Or Services

Video is an incredibly effective way to market and promote your products or services. People love video because it’s engaging and entertaining. And when you give away something for free, people are even more likely to watch and respond favorably. If you have some kind of product that lends itself well to video, consider creating a short video about how to use it correctly, or how it can help solve a problem for your customers. You could also show how-to videos of your products.


Video Marketing Strategy #5 – Create A Page On YouTube

This is a great way to share your video content and introduce your company to viewers. To make sure it’s effective, create a page that tells viewers about your business, who you are and what you do. It’s also important to be clear about your target audience so that viewers know how they can best use your videos.


Video Marketing Strategy #6 – Develop An Image That People Will Remember

Video is very powerful in that it conveys a lot of information quickly. Use videos to convey an image of your company or product that people will remember, and then build on that image. When people hear about you, they’ll instantly connect it to your video content.

Video Marketing

Video marketing is no longer an option for small businesses. It’s a critical part of your overall strategy, and one that can make a huge difference to your bottom line. Even if you don’t think video is for you, it’s worth taking another look. We’ve laid down the groundwork for you, now it’s time for your business to get to work. 


The good thing is, these strategies work for anyone (Newbies or Veterans). Do you need us to help you create effective strategies for your Video Marketing Plans? Get in touch with us right away!